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When automation takes over your social media
After reading this crazy outsourcing story, and hearing more about the internet of things, you’d think I’d have more faith in machines. While I agree that automation does help scale businesses, I can’t...
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Social Media Pinball Machine
Once a company finally realizes the value of social, they tend to get a bit carried away and forget the whole purpose. You may get some more Facebook fans by DM’ing new Twitter followers to like your...
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Before hiring a copywriter
Before running A/B tests, before even hiring a copywriter, you should consider adding a link to your site everywhere possible. You’ll be amazed at the difference a link can make. Don’t miss the...
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You’re never the smartest person in the room
Some people take the saying, “never be the smartest person in the room” a bit too seriously. These people will sneer when they learn you don’t have your masters, and push you out of their way when the...
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In case of emergency
A horrible smell spread throughout the house, and the sickly fumes seemed to be originating from the kitchen. Smoke gushed out of the oven as I pulled out some dishes and a burnt plant. A baking sheet...
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Social Media Audit: Stripe’s Company Blog
Company Overview The following social media audit is based on Stripe’s company blog. Stripe offers an easy, and developer-friendly, way for companies of any size to accept web and mobile payments. You...
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Social Media Audit: Lufa Farms’ Pinterest Account
Company Overview The following social media audit is based on Lufa Farm’s Pinterest account. Lufa Farms aims to change the way the world eats through urban farming. You can learn more about Lufa Farms...
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Social Media Audit: Square’s LinkedIn Company Page
Company Overview The following social media audit is based on Square’s LinkedIn Company Page. Square has a great mission of simplifying commerce, and allowing everyone to accept credit cards anytime,...
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Social Media Audit: FreshBooks’ Twitter Account
Company Overview The following social media audit is based on FreshBooks’ Twitter account. FreshBooks offers a cloud accounting solution designed for small business owners. You can learn more about...
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Nasty Gal is killing it on Instagram, here’s how
My last few posts have been social media audits. Each one assessed a single online channel of a well-known startup. While trying to figure out what brand to feature next, I considered Nasty Gal. The...
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Projections aren’t goals
Every project needs a clearly defined goal to have any chance of succeeding. Once the goal is set you may know which way to go, but projections will determine how you get there. Start by setting...
View ArticleWhy you won’t get paid
Freelancing lessons better learned shaving someone else’s beard. The oral contract On legal shows, an oral contract is enough to win a case. In real life, the client knows you’re not going to sue them....
View ArticleWarning Signs
In this post, I look back on all the clients I said no to and those I should’ve said no to. The thing about bad clients is that sometimes things only take a turn for the worst once you start working...
View ArticleFuel Good
As I’ve alluded to last week, eating the baked goods made me sick. However, that didn’t stop me from trying a couple of other unhealthy snacks I didn’t want to miss out on. It was only later that it...
View ArticleAsking for feedback isn’t a sign of weakness
The CEO of a multi-million dollar public company asked a new entrepreneur for feedback on their software. The entrepreneur was excited to share their honest thoughts and suggested a fix to one of the...
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